GLINTS
Haste has crafted the visual identity for Belgian rapper Glints across music videos, live show visuals and brand assets. A surreal mix of luxury motifs, nostalgic references and bold 3D animation that mirrors Glints' unique blend of opera, hip-hop and soul.
Glints, the Antwerp-born rapper and singer Jan Maarschalk Lemmens, is not your everyday hip-hop artist. Raised with an opera choir background, a British accent inherited from his family, and deep roots in the local Abattoir Anvers collective, Glints has carved out a lane that sits somewhere between poetic rap, soulful melody and theatrical performance.
For his visual identity, Haste leaned hard into that same eclectic spirit.
The visuals draw from the rich symbolism across Glints' discography. The now-iconic "BUGATTI" single gets reimagined as a glossy pink pill stamped with the track's title, a pop-art nod to excess and aspiration.
Gold coins spill from a cartoon honey pot labelled "HUNNY" for "Gold Veins," blending childhood nostalgia with themes of wealth and abundance.
Crystalline 3D gems float weightlessly against deep black, evoking the sparkle and fragility of fame. And through it all, bold reds, deep purples and metallic textures tie everything together into a cohesive, opulent universe.
The live visuals bring this world to massive LED stages. At sold-out shows like Trix, Ancienne Belgique, and festival appearances at Pukkelpop, Rock Werchter and beyond, the same visual language scales up dramatically, syncing with the tempo and mood of each performance. The result is a show that feels like a music video come to life.
Working on Glints has been a long-running collaboration, from early music videos through album cycles like Choirboy and The Dark!, and into full live production.
Watching Glints grow from underground Antwerp talent to a multi-MIA-nominated headliner has been as rewarding as it's been fun. And honestly, how often do you get to build a visual world for an artist who used to sing in opera choirs and now sells out the AB? That kind of range is rare, and it makes for some seriously cool work.