Bedal FlexGrip
Instructions-for-use animations for Bedal’s FlexGrip range, showing how each variant secures a catheter and sits on the patient.
Problem
Bedal’s FlexGrip range secures almost any type of catheter, in several variants. Healthcare professionals need to see how each one is applied and how it sits on the patient.
Why it was hard
The parts that matter are millimetres across and disappear under hands, dressings and skin once in use.
What we made
A series of instructions-for-use animations, one per variant, highlighting specific parts and showing each step of the securing process clearly.
Approach
Animation gives full control over framing: every product can be shown from any angle, with the camera moving in on the details that make each variant different.