STUDAY 2025
Full graphic identity and video content for StuDay, Antwerp's largest student welcome festival at Spoor Oost. From posters and colour palette to large-scale stage graphics and promotional film, a complete visual reboot for the city's most iconic student event.
Every year, more than 55,000 students gather at Spoor Oost to kick off the academic year.
Haste took on the full visual identity, from the festival poster and colour palette to the large-scale stage graphics and promotional video content.
The design centres around a playful, heart-driven visual language, rounded forms, bubbly typography and a fresh green palette that signals warmth and inclusivity. The festival poster features a bold, almost surrealist illustration combining a doughnut, a construction crane and the event branding against a textured purple backdrop, capturing the festival's mix of fun, creativity and community building.
On-site, the identity scaled up dramatically. Custom typographic cutouts were mounted across the massive scaffolding stage, transforming the industrial Spoor Oost location into a living, breathing piece of the festival experience.
The project spans four distinct zones: Dance, Play, Recharge and Discover. Each has its own personality, yet all are tied together through a cohesive graphic system. The accompanying video content documents the energy of the day: students arriving, dancing, discovering and connecting across the festival grounds. It was a full-circle moment to see the visuals we designed come to life on such a big scale, welcoming thousands of students to their new city.