KETNET - IDENT
Three friends sneak into the forbidden candy castle in a colour-saturated ident built for kids, with enough mischief in it to keep the adults watching too.
Ketnet is the children’s and youth channel of VRT, Belgium’s public broadcaster, known for its colourful, energetic world and fast-moving on-air identity. For this ident, we were invited to design and build a fully three-dimensional universe that could carry that spirit in just a few seconds of screen time.
Our team developed a playful 3D environment where shapes, characters, and props interact in a way that feels both tactile and imaginative. Bold colours, soft lighting, and smooth, characterful motion guide the viewer’s eye toward the Ketnet brand, while keeping the focus on discovery and fun rather than on pure logo reveal.
From early concept sketches to final renders, we focused on creating assets that feel like toys coming to life. The animation is carefully timed to match the pacing of the channel, with quick visual gags and tiny moments of interaction that reward repeat viewing.
The result is a compact, memorable ident that fits seamlessly into Ketnet’s broader universe, while giving the channel another distinct visual moment to surprise its viewers between programs!