KASTEELBIER - RUBUS FRAMBOISE
A 3D world for Kasteelbier Rubus Framboise, where rich raspberry tones, sculptural fruit and refined motion bring the beer’s sweet yet intense flavour to life across film and digital.
For Kasteelbier’s Rubus Framboise, we created a rich 3D universe that translates the beer’s deep raspberry character into a contemporary, cinematic look and feel.
Instead of tropical brightness or the usual rouge, this world leans into juicy purples, velvet shadows and glassy highlights, echoing the balance between sweetness and intensity in the flavour.
We designed scenes built around sculptural fruit forms, faceted bottles and minimal, graphic set‑ups, so every frame feels like a still life in motion.
The animation focuses on slow, deliberate movements, subtle reflections and layered depth, giving the beer a sense of weight and refinement while still staying playful enough for social and digital campaigns.
As a 3D studio, we pushed the materiality of glass, liquid and fruit to feel almost tangible, inviting you to step into this dark‑berry world for a moment of everyday indulgence.
The resulting toolkit of visuals and motion assets keeps the campaign cohesive across film, print and online, while leaving room for the brand to grow with future flavour launches.